Fall Down Seven.

Get Up Eight.

That’s the Secret to Life.

A movement born from real stories, quiet resilience,

and the relentless will to rise again.


This isn’t just a podcast. It’s your comeback anthem.

What Is Seven Eight?

Seven Eight isn’t a number. It’s a way of life.

Inspired by the Japanese proverb, “Fall down seven, get up eight,” this brand exists for anyone who’s been knocked down and chose to rise again.

Through podcast episodes, story-driven apparel, and a growing community of resilient humans, we’re here to remind you that your low points don’t define you. It’s not about glorifying the fall.

It’s about choreographing the rise.

Whether you’re recovering, rebuilding, or rising for the eighth time—this is your place. Welcome to the movement.

Listen Now:

The Seven Eight Podcast

Real stories of people who fell and got back up stronger.

Motivation. Mindset. Movement

.

Shop Seven Eight Armor

You’re not just wearing a hoodie.

You’re wearing a story.

A comeback. A movement...

Every Seven Eight item is a symbol, a reminder,

that you are not broken. You’re rebuilding.

Limited drops. Always intentional.

Start with our core collection: hats, tees, hoodies, and essentials for the journey.

What’s Your Seven Eight Story?

Everyone has a fall. But the rise?

That’s where the real story begins.

We want to hear your Seven Eight story.

Whether it’s about life, business, grief, reinvention, or rediscovery.

Your rise could inspire someone else’s.

Some stories may be featured in our podcast, on our website, or shared anonymously with our community.

Because every rise matters.

Fall down seven. Get up eight.

That’s the secret to life.

Address:

2795 E Cottonwood Parkway, Salt Lake Cty Utah 84121

(385) 442-7188

© 2025 Seven Eight. All rights reserved.

Brought to you by Business Choreography