The Story
That Started It All
“We didn’t create this because everything was perfect.
We created this because everything fell apart.”
Read or watch the story below...
What Does Seven Eight Mean?
“Seven Eight” is a declaration. It comes from the Japanese proverb:
“Fall down seven times, get up eight.”
But it’s not just a quote. It’s a philosophy.
A rhythm that runs through every comeback story. You don’t rise because it’s easy.
You rise because you’re not done yet. Seven Eight isn’t about glorifying failure. It’s about giving it meaning.
It’s about what happens after the fall. The creativity that gets unlocked, the courage you didn’t know you had, the new path that only became visible once everything else collapsed.
We don’t teach people to chase failure.
We teach them how to rise with purpose when it comes.
There was a moment, not one of triumph, but one of exhaustion. A moment when rising again felt like an impossible choice.
That’s when Seven Eight was born. It didn’t come to life in a studio or in some marketing meeting. It came from the floor. From a very real place of broken dreams, disappointment, and silence. From realizing that no matter how strong you are, life will test you, again and again. But it was in the testing that we discovered something:
The comeback isn't a tactic. It's a truth. We weren’t the only ones. We saw it in others too, in people who had fallen hard but decided to rise, even if no one else saw it. That’s what this brand is.
It’s not a podcast. It’s not a hoodie.
It’s a rallying cry for anyone who’s ever been knocked down… and got back up anyway.
Why We Created This
Because we needed it.
Because you might need it right now.
Because every self-help book tells you to believe in yourself but no one tells you how to feel when you’re flat on your back, wondering if it’s even worth getting up.
We created Seven Eight to be:
A podcast for comeback stories—famous and personal.
A platform where people can share their rise.
A wearable reminder that your lowest moment might become your most meaningful.
A spark. A soundtrack. A movement.
Whether you’ve lost a job, buried a dream, walked through grief, or simply felt stuck. This is a place where your story doesn’t end. It shifts.
Life is like riding rapids. You may get SOAKED...
You will get Wet! Get up anyway.
The Seven Eight Manifesto
Falling is not failure.
Staying down is.
Get up...
The Fall could be loud and visible.
Or silent and hidden within.
Get up anyway...
You don’t have to be worthy
And You don’t need permission.
You don’t need the perfect moment.
Because it's found within.
Get back up…
It's more than a proverb.
More than a story.
It's Your Comeback journey.
The Rise and The Fall
It’s who You are.
Get back up…
One more minute,
One more morning,
One more day,
Always.
Forever.
Get Up Eight
That Is The Secret To Life
We’re not here to fix you. You’re not broken.
We’re here to remind you to Get Back Up...
Where You Go From Here
We started with a podcast.
We’re building a community.
We’re creating gear that means something.
Armor you’ll can wear on your best days or your worst so you can remember.
Symbols that remind you and others:
You are not alone in this journey.
We’ll tell the stories.
The ones that don’t have the perfect paths, but always have forward motion.
We’ll invite you to share your Seven Eight Story.
We’ll challenge you to wear your Seven Eight Armor.
And together, we’ll build something stronger than the fall:
A movement of people who refuse to stay down...
AND ALWAYS GET BACK UP 8
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Seven Eight...
You need to remember...
your Soul needs to know...
the World needs your story
Get Back Up!
Fall down seven. Get up eight.
That’s the secret to life.
Address:
2795 E Cottonwood Parkway, Salt Lake Cty Utah 84121
(385) 442-7188
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